iPhone 17 Release Date, Apple Keynote Schedule, and iOS 26 Launch.. Everything We Know So Far

Apple’s biggest annual event is almost here, and tech fans worldwide are eager to know the exact iPhone 17 release date and time Thanks to trusted reports, seasoned industry predictions, and a sprinkle of rumor mill drama, we now have a very good idea of when the Apple keynote will happen, when iPhone pre-orders will open, and when both the iPhone 17 series and Apple Watch Series 11 will hit stores.
Let’s break down the most likely schedule for the Apple launch event, the Apple iOS 26 release date, and how these product announcements will shape the rest of 2025’s Apple calendar.
Apple Keynote Date and Time Likely September 9, 2025
If there’s one thing that has remained consistent over the years, it’s Apple’s love for a September launch While the Apple keynote date hasn’t been officially announced yet, multiple credible sources including respected journalist Sean Keach believe the Apple iPhone 17 keynote event will take place on Tuesday, September 9, 2025.
Traditionally, Apple’s product launch events are held on a Tuesday or Wednesday in the first half of September. Last year, Apple surprised the industry with a rare Monday keynote, but current predictions suggest they will return to the familiar Tuesday format.
The Apple keynote time is expected to follow the standard schedule 10 a.m. Pacific, 1 p.m Eastern, and 6 p.m. U.K.
Apple Keynote Invite Date August 26, 2025
Working backward from the predicted keynote date, Apple should send out invitations on Tuesday, August 26, 2025, likely at 8 a.m. Pacific, 11 a.m. Eastern. Once these invites go out, the rest of the Apple schedule becomes almost set in stone.
iPhone 17 Release Date and Time
If the keynote is indeed on September 9, then history suggests the Apple iPhone 17 series release will follow the same pattern as previous years:
- iPhone 17 pre-orders date: Friday, September 12, 2025, at 5 a.m. Pacific / 8 a.m. Eastern.
- iPhone 17 in-store release: Friday, September 19, 2025.
Apple has been consistent with this one-week gap between pre-orders and launch.
Pro tip: Apple sometimes allows customers to add their desired iPhone configuration to their shopping bag a day before pre-orders open. This makes it easier to secure your chosen color, storage, and model.
Apple Watch Series 11, Ultra 3, and SE Launch Dates
Apple rarely launches iPhones without new Apple Watches. Expect the Apple Watch Series 11 release date, Apple Watch Ultra 3 launch date, and possibly the Apple Watch SE third-generation release to be announced alongside the iPhone 17.
These watches will likely be available for pre-order on the same day as the new iPhones September 12 and hit stores on September 19.
iOS 26 Release Date and Features
Alongside the iPhone 17, Apple will also roll out iOS 26, its next major Apple software update This update will not only power the iPhone 17 series, but will also be available for all iPhones back to the iPhone 11.
The Apple iOS 26 general release date is predicted to be Monday, September 15, 2025, around 10 a.m. Pacific.
The Apple iOS 26 release timeline will be revealed during the keynote, along with new features such as a redesigned Camera app, improved photo mode navigation, and possibly a new call screening feature.
Apple iPhone 17 Reviews Date and Time
If Apple sticks to tradition, Apple iPhone 17 reviews date will land a few days before launch The most likely date is Tuesday, September 16, though Wednesday the 17th is also possible. These early reviews will give buyers a clearer picture of performance, camera quality, and Apple iOS 26 enhancements.
Apple Accidental Keynote Date Leak
In an interesting twist, some websites claimed that Apple accidentally revealed the keynote date via the Apple TV app, before quickly removing it. However, the Apple leak was later confirmed to be fabricated by the original source.
The fake date? September 9 — which just so happens to be the same date predicted by credible insiders. Whether coincidence or calculated fake, it matches expectations for the Apple September keynote schedule.
When Will iPhone 17 Go on Sale? A Predicted Timeline
If the above predictions hold, the Apple iPhone 17 plus Apple Watch release schedule would look like this:
- Apple keynote invite date: August 26, 2025
- Apple iPhone 17 keynote September 9
- Apple iPhone 17 pre-orders September 12
- Apple iOS 26 release September 15
- Apple iPhone 17 reviews September 16
- Apple iPhone 17 in-store release September 19
Why This Apple Event Matters More Than Usual
The Apple iPhone 17 launch predictions are drawing even more attention this year due to expected hardware upgrades, a refined design, and a deeper integration with iOS 26. Rumors suggest notable changes in battery efficiency, display brightness, and camera capabilities, making this release one of the most anticipated in recent years.
How to Prepare for iPhone Pre-Orders
For those planning to pre-order, here are some quick tips:
- Sign in to your Apple account before launch day.
- Save your preferred iPhone configuration in your Apple Store app bag.
- Ensure your payment and shipping details are updated.
- Be ready at the exact Apple iPhone 17 pre-order date and time to increase your chances of getting the model you want
Final Thoughts on the Apple iPhone 17 Launch Event
While nothing is official until Apple confirms it, the combination of historical release patterns, credible leaks, and expert predictions makes the iPhone 17 release date and time seem almost locked in.
If you’re a fan of Apple product launches, the Apple iPhone 17 plus iOS 26 release schedule is shaping up to be a textbook example of how Apple executes its September events precise, polished, and perfectly timed.