When it comes to traveling in the United States, most people think of New York, Los Angeles, or Miami. Bu beyond these popular destinations lie hidden gems waiting to be explored. In 2025, step away from the crowded tourist spots and discover unique cities that offer vibrant culture, incredible food scenes, friendly locals, and unforgettable experiences — often at a fraction of the cost.
In this guide, we’ll uncover 10 of the most underrated US cities you should add to your travel list this year.
1. Asheville, North Carolina
Nestled in the Blue Ridge Mountains, Asheville is an artsy city known for its historic architecture, buzzing breweries, and stunning mountain views. Take a stroll through the River Arts District or explore the iconic Biltmore Estate. Outdoor lovers will find endless hiking trails along the Blue Ridge Parkway.
2. Boise, Idaho
Boise is quickly gaining popularity among adventurous travelers. This city offers a unique blend of urban energy and outdoor fun. Spend your days biking the Boise River Greenbelt or discovering the city’s booming craft beer scene. In winter, Bogus Basin is perfect for skiing just minutes from downtown.
3. Greenville, South Carolina
Greenville is a Southern charmer with a revitalized downtown, farm-to-table restaurants, and the beautiful Falls Park on the Reedy. Walk the Liberty Bridge for stunning waterfall views or catch a performance at the Peace Center. Its mild climate makes it perfect for a weekend escape any time of year.
4. Kansas City, Missouri
Known for its jazz heritage and world-famous barbecue, Kansas City is a cultural hub with a vibrant arts scene. Visit the Nelson-Atkins Museum of Art, explore the historic jazz district, and don’t miss the legendary burnt ends at a local BBQ joint.
5. Providence, Rhode Island
Providence mixes Ivy League prestige with eclectic charm. The city is home to renowned universities, indie coffee shops, and thriving art spaces. Stroll through Federal Hill for authentic Italian cuisine or enjoy WaterFire, a stunning art installation along the rivers downtown.
6. Duluth, Minnesota
Set on the shores of Lake Superior, Duluth is a gateway to outdoor adventure. Explore scenic hiking trails, visit the historic Canal Park, or take a drive along the North Shore Scenic Drive. It’s a perfect summer road trip destination away from the usual crowds.
7. Spokane, Washington
Spokane offers a laid-back vibe and gorgeous nature. Walk the scenic Spokane Falls, explore Riverside State Park, or discover local wineries and craft breweries. It’s a cheaper, quieter alternative to Seattle with plenty of small-town charm.
8. Lexington, Kentucky
Famous for its bourbon and bluegrass, Lexington is the horse capital of the world. Tour historic distilleries, visit beautiful horse farms, and experience the region’s warm Southern hospitality. Foodies will love the farm-to-table restaurants and cozy cafés.
9. Albuquerque, New Mexico
Home to the world’s largest hot air balloon festival, Albuquerque is colorful, artsy, and deeply rooted in Southwestern culture. Stroll through Old Town, ride the Sandia Peak Tramway for panoramic views, and savor authentic New Mexican cuisine.
10. Eugene, Oregon
This college town is a haven for nature lovers and free spirits. Hike Spencer Butte, browse the vibrant Saturday Market, or kayak down the Willamette River. Eugene’s laid-back vibe and sustainable spirit make it perfect for travelers seeking a slower pace.
Final Thoughts
Traveling to underrated cities is not only more affordable but also gives you a chance to experience authentic local life. In 2025, skip the usual tourist traps and dive into these lesser-known gems — you may just find your new favorite place.
